A Picture May be Worth a Thousand Words, but Is it Worth Your Reputation?

Written by: Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA A couple of years ago, I lost a senior copywriter due to theft. He wasn’t stealing from the agency; he was stealing from the internet. It seems that he was researching photos to accompany his blogs and when he found something that he […]

Ethics and Reputation Management

Written by: Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA The terms ethics and reputation management go hand in hand. Your agency’s reputation precedes you in every meeting, every event and every encounter you have with the public. Your reputation is the basis for whether clients can trust you, and whether they want […]

Mindful Communicators Morning Recap

Written By Pamela Flasch May 8, 2019 I usually leave workshops INSPIRED! SCPRSA’s Mindful Communicators Morning was certainly at the top of that scale. Between the early morning mindset tweak and the late morning diversity exercise, it felt like my brain had been taken out, laundered on delicate, then polished and put back facing true […]

Public Relations Excellence Recognized at Annual SCPRSA Mercury Awards Event

FOR RELEASE AFTER 8:00 A.M. EDT April 12, 2019 Contact: Kim Keelor, APR, SCPRSA Chapter President kkeelor@thecitadel.edu Public Relations Excellence Recognized at Annual SCPRSA Mercury Awards Event CHARLESTON, S.C. (April 12, 2019) – The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, April 11 […]

Ethics: There Should be an App for That

Written by: Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA Some actions are clearly wrong. No reasonable person could fail to identify that lying and cheating are unethical. Why then do these actions make headlines nearly every day? Isn’t it interesting that some individuals, including high-ranking politicians and economic leaders, disregard what should […]

ETHICS & PR: Rotary’s Four-Way Test is Fundamental for Communicators

Written by: Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA Many professional communicators are familiar with Rotary International’s Four-Way Test. We hear it recited at weekly Rotary meetings. We nod our heads in agreement and support, but do we model, respect, live, and lead by its ideas? The four, simple principles, created by […]

Preparing for a Crisis

By: Denise Blackburn-Gay, APR, Fellow PRSA Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your organization and situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re […]

Countdown is on … tips from judges

This post was written by Reba Hull Campbell I submitted my first Mercury Award entry almost 20 years ago. It was a single entry in the Silver Wing category for a project I was really proud of when I worked at SCETV. The project had been very successful in meeting its goals. But it didn’t […]

Award-Winning Tips for Mercury Awards Success

It’s the last week before your SCPRSA Mercury and Silver Wing entries are due. You’re either ready to submit or you’re in a complete panic about where to start. Trust me – I’ve been there! The deadline for this year’s entries is noon on Friday, Feb. 1. We’re pleased to be using OmniContests as our […]