ETHICS & PR: Rotary’s Four-Way Test is Fundamental for Communicators

Written by: Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA Many professional communicators are familiar with Rotary International’s Four-Way Test. We hear it recited at weekly Rotary meetings. We nod our heads in agreement and support, but do we model, respect, live, and lead by its ideas? The four, simple principles, created by […]

Preparing for a Crisis

By: Denise Blackburn-Gay, APR, Fellow PRSA Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your organization and situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re […]

Countdown is on … tips from judges

This post was written by Reba Hull Campbell I submitted my first Mercury Award entry almost 20 years ago. It was a single entry in the Silver Wing category for a project I was really proud of when I worked at SCETV. The project had been very successful in meeting its goals. But it didn’t […]

Award-Winning Tips for Mercury Awards Success

It’s the last week before your SCPRSA Mercury and Silver Wing entries are due. You’re either ready to submit or you’re in a complete panic about where to start. Trust me – I’ve been there! The deadline for this year’s entries is noon on Friday, Feb. 1. We’re pleased to be using OmniContests as our […]

ETHICS & PR: Holding High the Ideals of Dr. Martin Luther King, Jr.

Post was written by Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA As we honor the life and legacy of Dr. Martin Luther King, Jr., it is worth reflecting on the place he holds in American history. Along with our past Presidents Jefferson, Madison and Lincoln, King is recognized as one of our […]

Palmetto PR Today – Podcast

Almost all of us think about ourselves as being the kind of people who will always act ethically in our professional lives. But are ethics really so simple? And what is the difference between “morals” and “ethics” anyway? These questions and the values expressed in the Public Relations Society of America’s Code of Ethics are […]

Tourism in the Midlands

Post Written by Allie Santorum, Chernoff Newman Intern Oh, the places you’ll go… if you just stop long enough to explore. If you were asked to think of your ideal vacation spot in the state of South Carolina, it is safe to say most of us would choose one of our famous coastal destinations such […]

Getting started with consumer analytics

Post Written by Emilie Benedict, Chernoff Newman Intern What comes to mind when you hear the phrase “Big Data”? Math? Statistics? Variances? Big data can seem daunting, but at the end of the day it’s really just about understanding the consumer. Understanding consumer analytics today requires a reflection on the past. David Ogilvy, a godfather […]

So, you’re a first time Mercury Award Submitter…

So, you want to become a Mercury Awards Submitter? You’ve pulled up the application and you can feel the little beads of sweat starting to form on your forehead. Will you win? Will you lose? What should you enter in the competition? Are you going to be able to finish this application before the deadline? […]

Media panels pass on insight and advice

Written by Reba Campbell, SCPRSA President It certainly wasn’t the newsroom of the “The Post” era depicted in the recent movie. The new Greenville News newsroom I got to visit during SCPRSA’s January upstate meeting has open work space, areas for collaboration, lots of light (and I mean ceiling to floor lots of light) and […]