The threat they pose is real. How you react when the reputation monster attacks is vital to the life of your organization.

PRSA has chosen Ethics Every Day as this year’s theme for Ethics Month.

A couple of years ago, I lost a senior copywriter due to theft. He wasn’t stealing from the agency; he was stealing from the internet.

Someday, you and your client are going to part ways. Regardless of the length of your engagement, the friendship factor, or the number of awards that you garnered for your client, they are going to find a new, sexier, or cheaper agency—or so it will seem

The terms ethics and reputation management go hand in hand. Your agency’s reputation precedes you in every meeting, every event and every encounter you have with the public.

I usually leave workshops INSPIRED! SCPRSA’s Mindful Communicators Morning was certainly at the top of that scale.