Tourism in the Midlands

Post Written by Allie Santorum, Chernoff Newman Intern Oh, the places you’ll go… if you just stop long enough to explore. If you were asked to think of your ideal vacation spot in the state of South Carolina, it is safe to say most of us would choose one of our famous coastal destinations such […]

Getting started with consumer analytics

Post Written by Emilie Benedict, Chernoff Newman Intern What comes to mind when you hear the phrase “Big Data”? Math? Statistics? Variances? Big data can seem daunting, but at the end of the day it’s really just about understanding the consumer. Understanding consumer analytics today requires a reflection on the past. David Ogilvy, a godfather […]

Media panels pass on insight and advice

Written by Reba Campbell, SCPRSA President It certainly wasn’t the newsroom of the “The Post” era depicted in the recent movie. The new Greenville News newsroom I got to visit during SCPRSA’s January upstate meeting has open work space, areas for collaboration, lots of light (and I mean ceiling to floor lots of light) and […]

Replay: Restoring Trust and Truth in an Era of Alternative Facts – Charleston

Mary Eaddy, APR, Fellow PRSA, led Dr. Daniel Fultz, associate dean the College of Humanities and Social Sciences and chair of Communication and Media Arts at Charleston Southern University, Poynter Institute trustee Paula Ellis and Pulitzer Prize-winning journalist Doug Pardue in a discussion on ethics, “fake news,” and what it means for today’s PR professionals. […]

Replay: Restoring Trust and Truth in an Era of Alternative Facts – Greenville

SCPRSA Ethics Chair Robert Reeves, APR,  led veteran public affairs strategist Chip Felkel, Greenville County government relations manager Julie Horton and WSPA news anchor Amy Wood in a discussion on ethics, “fake news,” and what it means for today’s PR professionals. September is Ethics Month for PRSA chapters across the country. SCPRSA’s September program focused […]

Replay: Restoring Trust and Truth in an Era of Alternative Facts – Columbia

Former dean of the University of South Carolina’s College of Information and Communications Charles Bierbauer led Dr. Shannon Bowen and Jen Madden, assistant director for the South Carolina Press Association, in a discussion on ethics, “fake news,” and what it means for today’s PR professionals. September is Ethics Month for PRSA chapters across the country. […]

Communications workshop points to relationships as key

When it comes to working with the news media and engaging the public, the bottom line is relationships are key. That’s the conclusion that all of the speakers came to at this week’s “One of Many Hats” workshop in their presentations to more than 50 participants who have communications as one of their job responsibilities. […]

Infographic workshop recap & materials

Thank you so much for joining us for last week’s infographic workshops with Natalie Hauff (Greenville and Charleston) and Bailey Crafton (Columbia)! Below are the presentations from both speakers, as well as a video recording of Natalie’s workshop in Charleston. Please click the images to view the entire presentation. Bailey Crafton’s presentation (Columbia) Natalie Hauff’s […]

PRSA Chair: “Facts are facts. Period.”

By Reba Campbell The board chairman for the Public Relations Society America met this week with public relations professionals in Columbia and Greenville. She brought a message that high ethical standards in the profession can be a weapon to fight the onslaught of “fake news” and “alternative facts” dominating the airwaves and online sites today. […]