Getting started with consumer analytics

Post Written by Emilie Benedict, Chernoff Newman Intern What comes to mind when you hear the phrase “Big Data”? Math? Statistics? Variances? Big data can seem daunting, but at the end of the day it’s really just about understanding the consumer. Understanding consumer analytics today requires a reflection on the past. David Ogilvy, a godfather […]

So, you’re a first time Mercury Award Submitter…

So, you want to become a Mercury Awards Submitter? You’ve pulled up the application and you can feel the little beads of sweat starting to form on your forehead. Will you win? Will you lose? What should you enter in the competition? Are you going to be able to finish this application before the deadline? […]

Media panels pass on insight and advice

Written by Reba Campbell, SCPRSA President It certainly wasn’t the newsroom of the “The Post” era depicted in the recent movie. The new Greenville News newsroom I got to visit during SCPRSA’s January upstate meeting has open work space, areas for collaboration, lots of light (and I mean ceiling to floor lots of light) and […]

Happy New Year from SCPRSA’s 2018 President Reba Campbell

Happy new year and greetings from your 2018 SCPRSA board. We are very excited about the year of professional development events we have planned around the state! When you joined SCPRSA, I’m guessing you had an idea of your goals for getting involved – whether it was broadening your professional network, learning from your peers […]

SCPRSA Announces 2018 Board of Directors

Columbia, SC — The South Carolina chapter of the Public Relations Society of America announces its 2018 Board of Directors. SCPRSA, a statewide professional organization for public relations practitioners, empowers its members to advance the practice of public relations through professional development opportunities and relationship building. “Communications professionals representing a diversity of business sectors and […]

Letter from the President

It’s hard to believe that 2017 is rapidly coming to a close. Our 50th anniversary year was certainly one for the record books as we added dozens of new members, held 22 events in three regions around the state, and built new relationships to help both our organization and our personal networks grow.  When our […]

Replay: Restoring Trust and Truth in an Era of Alternative Facts – Charleston

Mary Eaddy, APR, Fellow PRSA, led Dr. Daniel Fultz, associate dean the College of Humanities and Social Sciences and chair of Communication and Media Arts at Charleston Southern University, Poynter Institute trustee Paula Ellis and Pulitzer Prize-winning journalist Doug Pardue in a discussion on ethics, “fake news,” and what it means for today’s PR professionals. […]

Replay: Restoring Trust and Truth in an Era of Alternative Facts – Greenville

SCPRSA Ethics Chair Robert Reeves, APR,  led veteran public affairs strategist Chip Felkel, Greenville County government relations manager Julie Horton and WSPA news anchor Amy Wood in a discussion on ethics, “fake news,” and what it means for today’s PR professionals. September is Ethics Month for PRSA chapters across the country. SCPRSA’s September program focused […]

Replay: Restoring Trust and Truth in an Era of Alternative Facts – Columbia

Former dean of the University of South Carolina’s College of Information and Communications Charles Bierbauer led Dr. Shannon Bowen and Jen Madden, assistant director for the South Carolina Press Association, in a discussion on ethics, “fake news,” and what it means for today’s PR professionals. September is Ethics Month for PRSA chapters across the country. […]

Celebrating 50 years

Dear SCPRSA Members, On September 21, 1967 – 50 years ago today – an official chapter of PRSA was formed for South Carolina. We will mark this milestone today with conversations in Greenville, Columbia and Charleston that will explore different aspects of what it means to be an ethical professional in today’s communications landscape. If […]