Social and Digital Manager

Social and Digital Manager

Position Summary:
The social and digital manager will be responsible for managing the social and digital presence of Prisma Health Midlands Foundation and its signature fundraising events, initiatives and campaigns benefiting Prisma Health— Midlands. The social and digital manager will be part of the Public Relations/Events team at the Foundation and will
work directly with the assistant vice president of Public Relations to ensure social and digital strategy aligns with public relations strategy.

Responsibilities:
Develop a strategic social strategy, write content, execute it and evaluate it for Prisma Health Midlands Foundation and its signature fundraising events, initiatives and campaigns
-Elevate the Foundation’s social media presence
-Apply technical know-how on the front end and back end of Facebook, Twitter, Instagram, LinkedIn
-Produce compelling copy, visuals, videos and images for social posts
-Actively manage, monitor and report on social engagement and insights
-Monitor inquiries/comments posted on social media platforms and facilitate responses
-Explore opportunities on new social platforms and emerging social trends through professional development and research
-Manage fulfillment of promoting sponsors of fundraising events on social channels
-Manage cross promotion of partner fundraising events
-Coordinate digital and social components of media sponsorships and partnerships for fundraising events
-Ensure social media efforts align with the Prisma Health and Foundation brand

Manage content on the Foundation’s main website and four event websites
-includes management and tracking of URL renewals for all website properties

Collaborate with event teams on digital and social-driven donor engagement strategies

Manage targeted email campaigns, using an email marketing tool

Produce video content and work with videographer partners on occasion

Develop and submit Foundation content for Prisma Health—Midlands internal communications channels

Produce some projects in-house using InDesign, Illustrator

Submit and manage projects produced by the in-house printing department at Prisma Health—Midlands

Requirements:
-Bachelor’s degree in communications, public relations, marketing or other job-related field
-3-5 years experience managing successful social media strategies and website content
-Comprehensive understanding of social media platforms, including monitoring and management systems (CoSchedule,
Sprout Social, for example)
-Comprehensive understanding of website content management systems (Blackbaud, Classy, Kentico, for example)
-Proficiency in Adobe Creative Suite, design and production software, video production, photography
-Strong writing skills with a good understanding of AP Style

-Must be able to work extended hours on occasion, due to event schedules
-Must be able to lift 40 pounds
-Valid driver’s license
-Clean SLED check

Nonprofit or corporate social responsibility experience a plus

Benefits:
Prisma Health Midlands Foundation offers a competitive benefits package. Salary is commensurate with experience.
Health insurance, life insurance, 401K available.

Interested candidates should email a resumé, cover letter and samples of creative work by 5 p.m. on Sept. 10, 2019 to:
Ashley M. Dusenbury, APR
Assistant Vice President, Public Relations
Prisma Health Midlands Foundation
Ashley.Dusenbury@PrismaHealth.org

Prisma Health Midlands Foundation, a 501 (c)(3) nonprofit organization, engages community partners to enhance health
care for patients and families services by Prisma Health—Midlands. Prisma Health—Midlands is the Midlands affiliate of
Prisma Health, a 30,000 team member health care system in South Carolina.

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