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September SCPRSA Newsletter

A Note from an SCPRSA Board Director

September is Ethics Month

Dear SCPRSA Members,

Ethics Month is coming to a close, but the conversation isn’t.

As PR practitioners, we routinely encounter ethical dilemmas, many of which seem small at face value. They often sound like typical requests: soften this language, omit that detail, make the claim more compelling or move quickly before all the facts are known.

Pair these common dilemmas with the ever-evolving influence of AI and technology on our profession, and you’ll see the challenge we face beyond our day-to-day job demands.

The challenge, however, goes beyond knowing the PRSA Code of Ethics to recognizing the moments when we need to apply it.

Even as issues change, the standards outlined in the Code of Ethics more than 50 years ago remain a vital part of our work. The Code provides a practical framework for navigating new questions, even when it does not address a particular tool or technology by name.

Ethics Month may provide an annual opportunity to revisit the profession’s standards, but the resources provided by PRSA are worth revisiting throughout the year. Check out the on-demand webinars and other resources at prsa.org/professional-development/prsa-resources/ethics#month.

Regards,

Brooks Hearn

Associate Public Relations Director, Chernoff Newman

Networking Opportunity

Mark your calendars: Coffee meet up in the lowcountry

Connect with SCPRSA members at one of our upcoming local meetups! Join us for coffee, food and conversation while meeting new people and expanding your local network.

Bluffton Meetup
Tuesday, Oct. 13 at 9 a.m.
Corner Perk Cafe

North Charleston Meetup
Thursday, Nov. 5 at 8 a.m.
Odd Duck Market

Bring a colleague or friend and introduce them to SCPRSA! Both locations offer food options, so come grab a bite, meet fellow communicators and connect with your local PR community.

CONNECT Conference

Join SCPRSA, IABC/SC and AAF Midlands in Columbia on Thursday, Nov. 12 for a one-day statewide conference about current advertising, communications, marketing and public relations trends!

This conference will educate new and seasoned professionals on industry-leading tactics and topics, including a deeper dive into reimagining communications in the age of AI.

View the agenda, register for the event and learn more about sponsorship opportunities here.