Newsletter
June SCPRSA Newsletter 
President's Report
Dear SCPRSA Members,
With highs reaching beyond 90 degrees and vacations calling our names, it is easy to miss that the second half of the year is just around the corner. As we enter the third and fourth quarters of 2026, this is our moment to pause, assess and refocus.
A mid-year check-in gives us a clear view of what’s working—whether that’s strong email engagement, effective media coverage or successful social campaigns—and where we need to adjust. By reflecting on the first part of 2026, we can ensure our strategies are not just consistent, but purposeful and aligned with our priorities.
Our focus is often on clarity and impact. Our efforts must work together to be consistent, cutting through noise and building trust with our audiences.
Finishing 2026 strong means communicating with intention, not just volume. By staying aligned, measuring what matters and being proactive, we can strengthen our voice and maximize our impact.
A mid-year check-in gives us a clear view of what’s working—whether that’s strong email engagement, effective media coverage or successful social campaigns—and where we need to adjust. By reflecting on the first part of 2026, we can ensure our strategies are not just consistent, but purposeful and aligned with our priorities.
Our focus is often on clarity and impact. Our efforts must work together to be consistent, cutting through noise and building trust with our audiences.
Finishing 2026 strong means communicating with intention, not just volume. By staying aligned, measuring what matters and being proactive, we can strengthen our voice and maximize our impact.
Cheering you on,
Meredith Houck
President, SCPRSA
Membership
The South Carolina chapter is excited to welcome Marissa Mannella, an account executive with Keylight Communications in Travelers Rest. We’re glad to have you as part of our growing community!
PRSA ICON
2026 PRSA ICON Saver rates
Planning to attend PRSA ICON in Orlando, FL, Oct. 18–20? Register by Jul. 31 to lock in the Saver Rate! PRSA members can save $250 off the regular registration fee by registering early.
Calendar of Events
Sept. 15, 8:30 a.m.-5 p.m.: Virtual Public Relations District Conference
Professional Development
Jun. 30, 3-4 p.m.: 5 Ways To Think Outside the Pyramid
Jul. 15, 3-4 p.m.: Expanding Your PR Playbook: Lessons From the World of Sports
